Data Behaviorism: A History – Daniela Wentz

Abstract:

Is behaviorism a revenant? This talk traces the emergence and expansion of data behaviorism – an epistemic and technical regime that models and governs human action through behavioral data and has shaped key infrastructures of prediction, recommendation, and control in contemporary digital systems. Drawing on historical case studies from mid-century behaviorist psychology, this talk interrogates the historical and epistemological foundations of data behaviorism by asking whether the behavioral logics underpinning today’s algorithmic systems represent a rupture – or rather an expansion – of earlier modes of governing conduct. Engaging critically with contemporary diagnoses of data-driven control, it explores how the capture, formalization, and modulation of behavior have long structured practices of intervention. By foregrounding its historical trajectories, I aim to open up data behaviorism to critical scrutiny from an STS perspective.

This event is part of our summer semester 2025 Lecture Series Expanding Science and Technology Studies.

To take part either online or in presence, please register with events@khk.rwth-aachen.de.